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Video Mash Ups Across Oceans: Rumblefish Music Unites Collaborative Videos Worldwide on JumpCam

A cool, current smartphone video app turns user-generated video making on its head: JumpCam, and it’s expanding mobile collaboration into new territory.

JumpCam allows multiple users to add to the same video, and to add music licensed via micro-licensing pathfinders Rumblefish, to bring it all together. The app’s newest batch of features give video creators more control over their collective masterpieces, while making the editing process extremely easy. Instead of seeing how clips fit in to an overall video after they’ve been submitted, video creators can now review, select, and reposition those clips before the final render. JumpCam’s new precision trimming tool ensures exact timing for each clip: Just drag and drop.

JumpCam videos can constantly evolve: Users can add video clips from their own phones on the go, no matter where they are in the world. From group-written sci-fi poems to demonstrations of global unity, JumpCam creators are finding new forms of expression. Teenagers are even adopting JumpCam for asynchronous video messaging.

Uniting these diverse clips into a seamless thread are music soundtracks. “Music is very powerful in videos in general and for JumpCam in particular, because each individual clip is 10 seconds max. When you put clips together from many people, music provides consistency,” explains JumpCam CEO Dave Stewart. “Having a piece of music running across the visual elements helps make the video feel like a single piece, even if it’s coming from many places.”

This single video can span the globe—a favorite JumpCam meme is passing an egg from person to person, from L.A. to the Philippines. It can tell fantastic, rhyming tales, or unite strangers in a quirky sing-a-long.

Mobile filmmakers’ visions are diverse and varied, but music helps unite every clip submission they receive, and the required balance of variety and unity made Rumblefish—which supplies the world’s largest, copyright-cleared licensing catalog—the perfect music partner for JumpCam. As experts in clearing millions of tracks and curating music to enrich video creators’ experiences, Rumblefish had the aesthetic and legal expertise to know what works for JumpCam’s users with their sights set on an engaging end result.

“We make sure there are no hassles with music when you make your video,” enthuses Rumblefish CEO Paul Anthony. “We’re amazed by JumpCam’s creative use of video and mobile technology and love that we can connect our artists’ music with the stories JumpCam users are creating. It saves them legal headaches and provides licensing income for artists which is great for everyone.”

“The Rumblefish catalog has been a great fit,” Stewart says. “Over 89% of our users incorporate Rumblefish music,” choosing one of 25 seasonally-changing, diverse tracks from the app. Every single time these tracks are used, it generates income for the musicians who recorded them. These tracks become more than background music; they inspire videos. JumpCam users fell hard for Keegan Smith’s “Smile,” licensed from the Rumblefish catalog, and the song launched a meme of its own.

“This type of partnership, which makes the connection between filmmakers and musicmakers frictionless, is a powerful example of where artists can get traction in a high growth market,” notes Anthony. “We have been building this infrastructure for years, and in collaboration with amazing apps like JumpCam, it’s getting simpler and simpler for everyone involved in the video creation process.”



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