CD Baby has shared some behind the scenes stats that also provide a seldom scene view of the vibrancy of independent and d.i.y. music. The company currently distributes 5 million digital tracks on behalf of 330,000 artists. In 2013, those artists generated $58 million in revenue, up from $53 million in 2012. This year, 77% of artist revenue came from were digital downloads, 8% from streaming and 15% from physical goods.

Physical good sales stats would not include at direct and at-gig sales and other transactions made outside of CD Baby's distribution network.