Looking for the latest hits from Brazilian crooner Seu Jorge, Malian guitar-slingers Tinariwen or Anglo-Colombian collaboration Sidestepper? National Geographic has a new online destination for you.

The D.C.-based nonprofit organization has launched a new Web site to showcase musicians from around the globe. National Geographic World Music enables people to discover music by different artists, regions and genres -- from traditional roots music to unexpected hybrids.

With its partner Calabash, National Geographic World Music is making thousands of tracks available for purchase at 99 cents per MP3 download. The Web site will have guest DJs and their recommended play lists, as well as leading and new artists revealing their innovative music.

"People come to National Geographic to read books and magazines, to watch films and television, to shop and to explore nationalgeographic.com, but they've never truly had a pure listening experience, until now," says David Beal, a former executive at Palm Pictures, who has been working on the launch of the music Web site for the past year.